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Actress, musician will front for cosmetics campaign.
January 25, 2016
By: Melissa Meisel
CoverGirl has partnered with actress and musician Zendaya as the fresh new face of its campaign. The current roster of CoverGirls includes such pop culture icons as Katy Perry, Sofia Vergara, Queen Latifah, P!nk, Ellen DeGeneres, Becky G and Janelle Monáe. Zendaya’s first ad will launch live during the Grammy Awards airing on CBS on Feb. 15, featuring a new line up of CoverGirl products – Plumpify Mascara by blastPRO, truNAKED shadow palette and liners and Colorlicious Oh Sugar Lip Balm. The...
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